Introduction
IMPRESSION (Image) + RELATIONSHIP . CONNECTION (Brand Experience) + = PERCEPTION / REPUTATION.
CONNECTION + PRESENCE
Impression: How you LOOK
– Dressing & Grooming
– Body Language
– Behaviour
What FEELING you evoke
– RATIONAL/FUNCTIONAL
– EMOTIONAL
PERSONA
PROMISE
PROMOTION
Differentiation
Function
Source
Style / Persona
– EXPEREINCE
– CONNECTION
– Clarity
– Positioning
– Authentic
– Consistent
– Visible
– Target
– Qualities
– Benefits
-Attributes
PERCEPTION:
Trust
authentic
clear
consistent’
sensory,
affective,
intellectual, and
behavioral.
IMAGE + BRAND + (MINDSET) = REPUTATION
MIND + HEART + SPIRIT =
intention + emotion + yourself
IMAGE:
Visual / Impression
– Appearance
– Online Profile / social media identity
–
Etiquette / behaviour
– Online
– Sociability
–
Communication
-Vocal (How you say)
— voice, pattern,
– Body Language / reflects attitude / mindset
-Verbal (What you Say)
— Language
— Words you use
Visual Communication
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Highlights
Summary
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Highlights
Summary
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Highlights
Look at me! I catch peoples’ attention nicely.
Feature Section
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More Features
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I'm back! Aren't you by my typing skills?
Even More Features
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And Even More Features
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I’m back! You just can’t get rid of me.
Marginless Columns
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One
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Two
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Three
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