Mid Career Professionals

IMPRESSION (Image) + RELATIONSHIP . CONNECTION (Brand Experience) + = PERCEPTION / REPUTATION.
CONNECTION + PRESENCE

Impression: How you LOOK
– Dressing & Grooming
– Body Language
– Behaviour

What FEELING you evoke
– RATIONAL/FUNCTIONAL
– EMOTIONAL

PERSONA
PROMISE
PROMOTION

Differentiation
Function
Source
Style / Persona

– EXPEREINCE
– CONNECTION

– Clarity
– Positioning
– Authentic
– Consistent
– Visible
– Target
– Qualities
– Benefits
-Attributes

PERCEPTION:
Trust
authentic
clear
consistent’

sensory,
affective,
intellectual, and
behavioral.

IMAGE + BRAND + (MINDSET) = REPUTATION
MIND + HEART + SPIRIT =
intention + emotion + yourself

IMAGE:
Visual / Impression
– Appearance
– Online Profile / social media identity
–
Etiquette / behaviour
– Online
– Sociability
–
Communication
-Vocal (How you say)
— voice, pattern,
– Body Language / reflects attitude / mindset
-Verbal (What you Say)
— Language
— Words you use

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